Digital Advertising

Drive
Leads

Paid advertising is one of the best ways to target a desired group of people. To help any healthy cash flow, it’s important to constantly drive leads and convert them into sales. Running online advertising will drive qualified leads to your website and build brand awareness. An effective targeted campaign will showcase your product and services to an audience that is ready to either engage or purchase.

Our Proven way to Campaign Success

Before we launch a campaign, we do some groundwork that will set the campaign up for success.

Marketing campaigns are designed to attract a specific group of people in a particular area, that will highly be likely to engage with your brand and finally buy from you.

Each chosen advertising platform has to support your business goals and complement the requirements needed within the customer’s buying cycle.

End Goal Definition

A clear-cut goal is set to establish measurements for a successful campaign. 

Budget Allocation

An achievable budget is set that will support the successful outcome of a campaign.  

Audience Selection

A target audience is created that will resonate with your marketing campaign. 

Content Design

Designing memorable content that will increase conversion rates.

Marketing Channel Selection

Identify the main advertising channel that will drive the best results and delivers good value for advertising budgets.

Monitor and Test

Watching how the campaign is performing and make necessary changes where needed to ensure campaign success.

DRIVE LEADS WITH PAID ADVERTISING CHANNELS

Google AdWords

Google AdWords campaigns should be part of most businesses marketing strategy. Using Google AdWords, your website will receive quality traffic and leads. Whatever your objective, Google AdWords can be optimised to deliver on your business goals, attracting the right kind of customer you want to do business with.

When to choose Google AdWords

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Show case your product or service to those ready to buy.

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Stay front of mind to those still in the buying process.

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Increase brand awareness.

We are Google Ads Certified

Benefits of Using Google AdWords

Works faster than SEO

Although both SEO and Adwords should form part of your marketing strategies, getting the desired results from SEO, takes time. Google AdWords will help make your business visible fast and drive leads.

Control how much you spend

You can choose how much you want to spend on your ads. There is no minimum spend getting your ads showing on the Google networks. You’ll only pay when someone clicks on your ad. So set your monthly, daily or per ad budget. 

Measure your success

Unlike traditional marketing that can only give you a limited insight who has seen your ad, with Google AdWords you can run A/B testing and really get to know how your ideal customer respond. From this in-depth insight, you can improve on your ads and increase your ROI.

Facebook Advertising

If your goal is to raise your brand awareness, then Facebook Advertising is the most cost-effective and targeted way to reach a group of people that will resonate with your brand message.  You can also reconnect with those that are visited your website and stay front of mind when it comes to their buying decision.

When to choose Facebook Advertising

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To grow a following that you can regularly engage with.

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When you have a clear idea who your audience and influencers are.

Benefits of using Facebook Advertising

Cost Per Click is Slightly Cheaper than Google AdWords

With a fraction of the cost of traditional marketing, you can reach hundreds of people daily with your Facebook Ads.

Perfect to Raise Brand Awareness

It’s a great platform to stay front of mind of future customers. The more familiar people are with your brand, the more likely they will purchase your products when it is time to make a decision.

Your Audience Spends Most of Their time on Facebook

80% Of internet users are using Facebook. In fact, billions of people sign in on Facebook and check-in multiple times daily.

Show Your Ads to Lookalike Audiences

Reach a new audience that is likely to be interested in your business, based on similarities from those that has already done business with you.

Drive leads that is highly qualified and have an impressive conversion rate.

DRIVE LEADS WITH SEARCH ENGINE OPTIMISATION (SEO)

Visibility in Research

Ever looked for something and ‘Googled’ it? We trust Google because it’s smart and gives us the results we’re looking for. You can’t just trick Google into showing your website to searchers. You need to work for it by optimizing your website. This is called SEO (Search Engine Optimization).

To have great SEO in place you need to understand how Search Engines work, what the rules are and from there form your strategies. This includes keyword research that forms the foundation of your Content Strategy. This can get a bit overwhelming and technical. Let’s do all the geeky stuff for you and help you get found on Google.

The numbers

There are over 200 factors that search engines like Google look at to determine your site’s position on search results.  Although rules change often and can feel like a daunting task, the importance of SEO still outweighs the efforts needed to implement relevant strategies. 

Unlike paid advertising, optimised websites will constantly drive leads organically.

  • SEO Increase Conversion Rate – 14.6%
  • BLOGS GET BACKLINKS – 97%
  • Video boost awareness – 53%

DRIVE LEADS WITH MESSENGER CHAT BOTS

Automated Lead Nurturing

Messenger Marketing is a channel (like Facebook Messenger) that, when used correctly, opens up infinite doors of building great relationships and engagement with your audience. 

How a chatbot can help your business

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Nurture Leads inside of Messenger.

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Drive more sales.

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Keep your business in front of mind.

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Increase your conversion rate.

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Send messages to your subscribers.

See how it works

Delivering excellence to grow our clients businesses

We’ve helped our customers drive leads with paid advertising.

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